It is very easy as a director, shareholder/owner manager to get bogged down in the day-to-day activity of running the business. After the economic shock of CoViD-19 it has never been so important to spend time talking with your existing customers, and potential customers, really listening to how they see the future.
From Retail to Offices to Manufacturing, the customer journey, to how we interact as businesses. All this will never be the same again.
We are working with a number of business owners developing different trading models so they can explore the options going forward and how they might transition to their “Next Normal”.
Some sectors' pathways are clearer, such as infrastructure construction. In contrast, the motor sector has much greater challenges as consumers are nervous to commit to spend, fleet buyers are reducing commitment, combined with new technology (electric cars) making forecasting very difficult.
Getting in tune with the market, customers and building a clear strategic plan going forward is key.
There will be opportunities for those who seek how to maximise and align consumers' new requirements.
Standing still presents far greater risk in most sectors.