Managing through the
The key is to create a working capital “runway” to buy time to fully evaluate how you can adapt your business to
predict and survive the “Next Normal".
We have not seen such dramatic change in such a short timescale before, but we can draw on parallels from the internet and 'disrupter' challenger business models.
During the CoViD-19 lockdowns online services gained market share and are likely to continue to grow at a faster rate than pre-CoVid-19.